Enter The Standard
Enter the standard



Enter The Standard

Irish Engineered.

IMPERATIVE SPORTSWEAR

The Imperative collection is created with performance and versatility in mind, For really intense days of training and days of recovery ! designed to deliver on both function and style no matter the setting. The range includes performanceΒ tops,Β shorts, outerwear, andΒ accessories.

Engineered to outlast you.

THE UNBREAKABLE PROMISE: If it tears, or fails you during a session, we replace it. No questions. No fine print. Just the standard.